Watch out for water


Water. It’s hard to think of a more natural and pure ingredient. We couldn’t live without it, and it’s crucial to hydrate our bodies inside and out. But what would you say if you knew that many beauty and skincare products on sale today include very high levels of water, often between 75 and 95 per cent?

Look at the label on your moisturiser or cleanser, and it’s likely you’ll see ‘Aqua’ – the Latin name for water – listed first. By law manufacturers must  list ingredients by the quantity of each ingredient in the formula. The actual percentage is rarely included but you can be sure that if Aqua comes first you’re paying for something that’s largely comprised of humble H2O. Some water content is desirable in a formula but not when it is used as a bulking agent.

Money aside, why worry about aqua? In fact, there are sound health reasons for avoiding skincare products that are bulked out with water. Too much can have a drying effect on the skin, stripping away natural oils and contributing to that parched, tight feeling. And you can be sure that the more water there is in a cream, the less active ingredient will be included. Water dilutes formulations, compromising their effectiveness and leaving skin more vulnerable to the damaging effects of the elements.

Here at Eternal Skincare, we’re proud to have developed a superb range of skincare products  with a very high percentage of active ingredients. Our Aloe Super Hydrating Moisturiser is rich in organically grown aloe vera juice, and that is the first thing on the ingredient list. It is also completely free from parabens and other controversial preservatives that are known to cause reactions in some people. Aloe vera is remarkably soothing and calming to the skin, and in this cream it’s combined with among others Roman chamomile extract to help reduce inflammation, along with sweet almond oil to soften the skin. It’s perfect for the whole family, as well as people with sensitive skin or dry skin caused by conditions such as eczema, psoriasis or rosacea.

The Eternal Skincare range also includes Aloe Cleanse and Soothe, a powerful but gentle cleanser containing a gorgeous combination of ingredients including organic aloe vera, marshmallow, oat, chamomile and calendula.

We’re so confident you’ll love our products, we offer you a 90-day money back guarantee. Take a look at our amazing creams now, and don’t forget to read our reviews – we now have over a thousand five star testimonials from happy customers!

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